Privacy Policy
1. Introduction
Peace Memorials Ltd (“we”, “us”, “our”) is a family-run monumental masonry business located at Kingspark Business Centre, New Malden, Surrey (KT3 3ST). We specialise in headstones, cremation memorials, kerb sets, memorial renovations, international commissions, bespoke work, and other memorial services. We are fully committed to protecting your privacy and complying with UK GDPR when you access our website or request our services.
2. Data Controller & Contact Details
Peace Memorials Ltd
Kingspark Business Centre, 152–178 Kingston Road, New Malden, Surrey KT3 3ST
 020 8390 6476 ·  contact@peacem.co.uk
Established in 1989, the company is led by Ian Peace, conveying generations of craftsmanship, expertise, and compassion in
3. Personal Data We Collect
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Enquiry and commission forms: name, email, telephone, address, service requested, optional photos or design ideas
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Communications: email, phone, and in-person discussions
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Website analytics: anonymised IP address, device/browser info, pages visited, session duration—collected exclusively via essential and performance cookies. We do not use advertising or profiling cookies.
4. How We Use Your Data
Your personal data is used to:
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Provide quotes and bespoke memorial services (headstones, cremation urns, renovations, etc.)
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Send confirmations, designs, invoice details, installation dates, and follow-up care instructions
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Improve our website through anonymised analytics
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Maintain records for legal, insurance, VAT, warranty compliance
5. Legal Basis for Processing
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Contractual necessity: to deliver the memorial services you request
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Legitimate interests: to operate and improve our business and website
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Consent: for optional communications or marketing
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Legal obligation: for record retention (VAT, insurance, audits)
6. Data Sharing
We do not sell or rent your personal data. We only share it with:
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Service providers (hosting, email, analytics) under GDPR-compliant agreements
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Regulatory bodies, insurers, heritage or local authorities, when required by law
7. Cookies & Tracking
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Essential cookies: needed for form submission and navigation
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Performance cookies: anonymised analytics only (e.g., Google Analytics)
No advertising, profiling, or third-party tracking cookies are used.
8. Data Retention
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Enquiry and service records: retained for up to 7 years
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Analytics logs: anonymised session data kept up to 24 months; aggregate data retained as necessary
9. Your Rights
Under UK GDPR, you have the right to:
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Access, correct, erase, restrict, port your data
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Withdraw consent or object to processing
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Lodge a complaint with the ICO
To exercise these rights, contact us using the details above.
10. Security
We use SSL encryption, secure UK hosting, access controls, firewalls, and staff training to protect data. While no system is entirely foolproof, we adhere to industry-standard practices.
11. International Transfers
All personal data is processed and stored within the UK—no overseas transfers occur.
12. Policy Review
We may revise this policy occasionally. Continued use of our website indicates acceptance of changes. The Effective Date reflects the current version.